Privacy Policy
Last updated: 30 July 2026
So, you've found our Privacy Policy.
Whether you arrived here on purpose or accidentally clicked the wrong link, welcome! We know privacy policies aren't exactly gripping reading, but looking after your personal information is important to us, so here's everything you need to know.
This Privacy Policy explains how your personal information is collected, used and shared when you visit or make a purchase from dandelionstationery.co.uk (the "Site").
1. A Quick Introduction
We're a small independent business creating thoughtful pet sympathy cards and memorial gifts for people remembering much-loved companions.
We only collect the information we need to process your order, provide customer support and improve our website. We have no interest in doing anything questionable with your personal data—we're far too busy designing cards, packing orders and trying to keep on top of everything else.
2. What Information We Collect
When we refer to "Personal Information" in this Privacy Policy, we're talking about two types of information: Device Information and Order Information.
Device Information
When you visit our website, we automatically collect certain information about your device, including your browser, IP address, time zone and information about the cookies stored on your device.
As you browse, we also collect information about:
• The pages and products you view
• How you arrived at our website
• How you interact with our website
We collect this information using:
Cookies
Sadly, not the chocolate chip variety. These cookies are small data files stored on your device that help our website function properly and improve your browsing experience. You can learn more about cookies at allaboutcookies.org.
Log files
These record information such as your IP address, browser type, internet service provider, referring and exit pages, and the date and time of your visit.
Web beacons, tags and pixels
These help us understand how visitors use our website so we can continue improving it.
Order Information
When you place (or attempt to place) an order, we collect information such as:
• Your name
• Billing address
• Delivery address
• Email address
• Telephone number
• Details of your order
If you choose to personalise a card or provide a pet's name or personal message, we'll only use that information to produce and fulfil your order.
We never store or process your payment card details ourselves. Payments are handled securely by our payment providers.
3. How We Use Your Information
We use your Order Information to:
• Process and deliver your order
• Send order confirmations and invoices
• Contact you if there's a question about your order
• Help prevent fraudulent transactions
• Send occasional marketing emails if you've asked to receive them or where we're legally permitted to do so. You can unsubscribe at any time.
We use Device Information to:
• Help detect fraud and improve website security
• Understand how people use our website
• Improve our website, products and customer experience
• Measure how well our advertising and marketing are performing
4. Analytics and Advertising
Like most online shops, we use website analytics to understand how visitors use our website.
This helps us see which pet sympathy cards and memorial products people find most useful, so we can continue creating thoughtful designs that help people remember their beloved pets.
We may also use advertising tools, such as Meta's Pixel, to measure how effective our advertising is and to show relevant adverts to people who may be interested in our products.
These tools don't tell us who you are personally. We mostly see anonymous statistics that help us understand how our website is performing.
Where required by law, we only use non-essential cookies and similar technologies after you've given your consent.
5. Sharing Your Information
We share your Personal Information only where necessary to operate our business.
For example, we work with trusted service providers who help us process payments, deliver orders, host our website and analyse website traffic.
We may also disclose information where required by law, to comply with legal obligations or to protect our legal rights.
If any of our service providers process information outside the UK, we ensure appropriate safeguards are in place to protect your personal information.
6. Legal Basis for Processing
Under UK data protection law, we rely on different legal bases depending on why we're processing your information.
These include:
• Contractual necessity to process and deliver your orders.
• Legal obligations, such as keeping accounting records required by HMRC.
• Legitimate interests to improve our website, prevent fraud and operate our business effectively.
• Consent where you choose to receive marketing emails or accept optional website cookies.
7. How Long We Keep Your Information
We only keep your information for as long as necessary.
If you place an order, we'll retain relevant order information for up to six years to comply with UK tax and accounting requirements.
If you've signed up to receive marketing emails, we'll keep your details until you unsubscribe or ask us to remove them.
8. Your Rights
If you're in the UK, you have the right to:
• Request access to the personal information we hold about you.
• Ask us to correct inaccurate information.
• Request deletion of your personal information where applicable.
• Object to certain types of processing, including direct marketing.
• Withdraw your consent where processing is based on consent.
If we can't comply with a request because we're legally required to keep certain records, we'll explain why.
If you believe we've handled your personal information incorrectly, you also have the right to complain to the Information Commissioner's Office (ICO).
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
info@dandelionstationery.co.uk
We'll always do our best to help.
Thank you for trusting us during what is often a difficult time. We appreciate every customer who chooses one of our cards to remember a much-loved pet.